Plants & Planters
For houseplants, succulents, planters and seeds, where the one question that matters is whether the plant in the photo is the plant that arrives.
How the sequence works.
Shoppers move through a listing in order, and each frame has a job to do before the next one matters. Here is what every shot in this template is for, and what it costs you to leave it out.
- Required
Hero Product Shot
One plant or planter alone on a plain light ground, whole item in frame including the full pot and visible soil.
Keep the whole thing in frame, pot included, with the soil visible at the rim — a cropped pot is the most common fault in plant listings. One plant, no props, on a plain light ground. Resist the temptation to let a generated hero look fuller or greener than the plant you actually ship: this is the shot buyers compare against what arrives, and the gap between the two is the single biggest driver of complaints in this category.
RequiredLeaf & Growth Detail
Leaf texture, veins or the pot's finish under side light, keeping the real plant's markings and blemishes intact.
Fill the frame with one real detail — leaf surface, venation, an edge, a stem node, or the pot's glaze — and light it from the side or through the leaf so structure reads. Keep the plant's real blemishes: a slightly nicked leaf is honest, and airbrushing it out sets up a disappointment. Above all, nothing new may appear. A flower, a bud or a fresh leaf that the plant does not have is a promise you cannot keep.
OptionalIn-Room Placement
The item in a real room, sized plausibly against the furniture, with no pets or children anywhere in frame.
A real room, soft daylight, sized believably against the furniture. Keep pets and children out of frame entirely — many houseplants are toxic, and a photo of a cat beside the leaves reads as a safety reassurance you have not actually made. The same goes for staging that hints at air-purifying or better sleep: if the listing does not claim it, the picture should not either.
OptionalSize & Pot Scale
A side view with a hand and an everyday object beside it, so real height and pot size read at a glance.
Size is what buyers misjudge most here, and a desk plant arriving instead of a floor plant is a guaranteed return. Shoot the side on, full height and whole pot, with a hand and one everyday object — a mug, a can — beside it. Keep it honest against your stated height and pot diameter, and never substitute a larger, more established specimen for the one you are selling.
OptionalPot, Soil & What Arrives
Everything that ships laid out evenly, soil surface visible, with nothing shown that is not actually included.
Lay out exactly what ships and nothing else. A decorative planter or a saucer in this shot reads as included, and that message arrives as a complaint. Show the soil surface, and show the drainage hole — or its absence — to match the description, since whether a buyer needs to repot straight away depends on it.
- Optional
Visual Story
AI-generated video bringing the product to life across multiple angles.
A short clip does what a still cannot: it turns the product through several angles in one continuous take, so the shopper sees how it catches the light and how the parts relate. AdaptiveIQ generates this from your hero shot, so it costs nothing but a click.
