Three issues on your live PDP.
Scored against your category.
Drop your hero PDP URL. We score it against the rubric for your category and send back three specific issues plus a category benchmark within 20 minutes.
What lands in your inbox.
A 60-second read on what's costing you conversion. No fluff. No forced upsell. No PDF gated behind a calendar booking.
From: dayo@adaptiveiq.co
To: sam@yours.com
Your Site PDP score: 58/100
VES Score
58/100
Category Median
72/100
Top Quartile
88/100
Three issues slowing conversion
No texture or swatch shot
Hero is a clean pack shot. Beauty buyers expect to see how the product feels on skin before purchase. Pack shots prove the product exists. Texture shots prove it's worth £42.
✦Estimated: 6–10% on PDP-to-cartNo application or in-use shot
Application shots reduce purchase anxiety. Buyers see how they would use the product, in what light, with what hand position.
✦Estimated: 4–7% on PDP-to-cartHero ingredient buried in body copy
For premium beauty (£40+ price points), the ingredient is the trust signal. It needs gallery placement, not paragraph placement.
✦Estimated: 3–5% on PDP-to-cartOne thing to ship this week: add a texture shot to gallery position 2. Likely lift: 6–10% on PDP-to-cart.
Two audiences now read your PDP.
A human shopper. And an AI shopping agent. Your product imagery has to convert both, simultaneously, in 2026.
Reads images to feel the product.
Context, scale, texture, fit, appetite, proof of ingredient. What converts hasn't changed in a decade. The brands that win are still the ones whose imagery answers the questions buyers don't ask out loud.
Reads images to extract signals.
Perplexity, ChatGPT shopping, Gemini, Amazon Rufus, Klarna's agents. They parse galleries for object, scale, context, ingredient. Brands with packshot-only catalogues are getting harder for them to surface and recommend.
From URL to scored in 20 mins.
Send your URL
Drop your hero PDP and pick your category. Five seconds. No call, no kick-off form, no preamble.
We score it
Against the category rubric. Reviewed manually, scored against live signals, benchmarked against the median for your vertical.
You get findings
Three specific issues, an overall score, a category benchmark, and one fix to ship this week. In your inbox within 1 hour.
Ten verticals. Ten different rubrics.
Fashion needs body presence. Food needs appetite. Electronics needs scale. The signals that sell are different per category, so the scoring is different per category.
Fashion & Apparel
on-model · lifestyle · detail · flat-lay · styling
Beauty & Cosmetics
hero · texture · application · before-after · ingredient
Food & Beverage
appetite hero · serving · ingredient · package · preparation
Home & Furniture
room context · scale · material · isolated · detail
Electronics & Tech
hero · interface · use-case · scale · spec
Health & Supplements
packaging · serving · ingredient · lifestyle · certification
Jewellery & Accessories
isolated · on-body · scale · craftsmanship · styling
Sports & Outdoor
technical · action · environment · spec · fit
Baby & Kids
in-use · safety · scale · clean · lifestyle
Pet Products
product+pet · isolated · fit · feature · owner
An LLM can describe your image. It can't tell you what's missing for your category.
You can paste your PDP into Claude or ChatGPT and get an answer in seconds. So why does this exist? Three reasons.
Category-specific rubrics. Not generic frameworks.
LLMs apply general visual heuristics. They'll tell you "add a lifestyle shot" whether you're selling skincare or kettlebells. The rubric scores against ten different category systems. Fashion isn't beauty isn't furniture. The signals that sell are different per category, so the scoring is different per category.
Real benchmarks. Not guesses.
An LLM tells you "this image could be improved." We tell you you're at 58 against a category median of 72 and a top quartile of 88. Specific. Defensible. Comparable to what your competitors are shipping. You can't optimise against a vibe.
Operator-built. Not prompted.
Scored by someone who's run CRO programmes for 6+ years across DTC, Shopify, SaaS, and FinTech. Win rates 4x the industry benchmark at NP Digital. Every score is reviewed manually before it lands in your inbox. Not auto-generated. Not hallucinated. Not the average of Reddit posts.
Cheaper than a CRO consultant. Sharper than ChatGPT. Built specifically for one job.
The full storefront, scored.
The free score covers your hero PDP. The Conversion Audit covers homepage, collection, PDP, cart, checkout. Prioritised punchlist ranked by revenue impact, not severity. 5-day delivery.